Interiors UAE - Exhibitor hints & tips

What to do next

After you receive your unique username and password via email, log in to the online exhibitor area, a one stop shop to provide you with all you need for the lead up to the show. This can be accessed via the show website by entering the username and password on to the exhibitor login box on the right hand side of the page.

Use the Marketing & PR Guide to make the most of the free marketing and PR opportunities available pre-show, and also the Technical Manual for stand build and your onsite requirements.

Please note, usernames and passwords will not be issued until November 2007.
For username and password queries, please contact Simone Banks on 020 7921 8406.

Marketing & PR

Benefit from our marketing & pr expertise. The sooner you tell us about your company, products and what your plans are for the show, the sooner we can promote your presence.

Technical Information

The show timetable (available in the Technical Manual online) is very important to ensure that you have enough time to build and dismantle your stand and adhere to our stand fitting rules and regulations.

Should you require a technical plan of your stand please contact the relevant operations contact in the manual.

For all Technical Manual enquiries, please contact Suzan Purulak on +44 (0)20 7921 8168 or email spurulak@cmpi.biz

Hint & Tips – how to make exhibitions work.

Set measurable goals. Exhibitions are incredibly versatile and setting goals will help justify your investment. This will help you to ensure you get exactly what you want out of the show.
Think outside the box – source new business, increase penetration within existing accounts and meeting with the press are all solid objectives.
Unspoken communication - body language. Make eye contact, keep your arms by your side, hold good posture AND remember, you’re never fully dressed without a smile.
Train your event staff. Exhibitions are a unique neutral territory to do business. Research states that 80% of the success of your stand will be down to the staff. Remember, staff represent your company. So choose those who understand the goals, are willing to work towards them and understand their specific role in achieving them.
Attract visitors to your stand. Take advantage of FREE pre-show marketing and order tickets and personalised e -tickets to send to all your prospects and customers as an invite to the show.
Know your visitor. Exhibition visitors are serious buyers who have come with a purpose and want to be treated with attention. A slightly more relaxed approach often works well. With key buyers at your fingertips, ensure you’re prepared to tailor your pitch for each type of visitor.
Time is precious. The average visitor has a lot of exhibitors they want to see, so spend the right amount of time with the right people. Keep your presentations succinct and to the point. The optimum time per visitor will depend on your goals.
Get qualified leads. Consider light pens for capturing even more data about your visitor, plus its quicker and more comprehensive than data capturing through business cards. The more info you obtain about your potential customer, the better focused your post-show activity can be.
Earn media coverage. Keep a good supply of well presented literature in the International Media Centre and invite key journalists to visit your stand. In line with the country’s bid to reduce its carbon footprint, this year, the Media Centre is going paperless. This means that journalists will be downloading documents onto memory sticks so you will need to supply a digital press pack.
Re-book early. Make sure you re-book your stand early to ensure you have the space and location that you want.
Follow up ruthlessly. Grade leads that you collect at the show as this will help you plan your follow up tactics. Having been out at a show, work is bound to have piled up. Make sure you set aside time to follow up on hot leads before they turn cold!

The secret of success; exhibitions work, if you do. Use the hints and tips above and the show will work in your favour. Good luck!

Developments within Abu Dhabi and the UAE

Interiors UAE - Exhibitor hints & tips

What to do next

Marketing & PR

Technical Information

Hint & Tips – how to make exhibitions work.

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